MARKET FOCUS AND JSA INTRODUCE NEW REVERSE MORTGAGE MARKETING TOOLS TO BOOST LOAN OFFICER PRODUCTIVITY

A Targeted Campaign For Mortgage Quest Database Marketing Software Users Automates Prospecting, Referral Generation And Follow-up Processes For This Growing Market Niche.

Software developer Market Focus, Inc and Jan Schrader & Associates (JSA), a Chicago-based loan officer training company today introduced their new Reverse Mortgage marketing campaign for the Mortgage Quest CRM software system. This
Reverse mortgage campaign includes 7286 letters and emails designed for sequential mailings targeting home owners , financial professionals and other potential referral sources including
current and past customers. The letters are automatically generated by the software on a user defined schedule. The campaign also includes processing status notifications for applicants and
their advisors.

“Research has conclusively demonstrated that repeated contacts and consistent follow-up are
the keys to success in any selling profession” said Chris Carter, President of Market Focus.
“Our customers can automate and leverage that follow-up process to ensure a steady flow of
new leads while keeping in touch with their existing and past customers on a timely basis. The software does the work leaving loan officers free to work more closely with their new prospects
without neglecting their customer base,” he added.

The new campaign letter and email pack was developed by JSA, which based their content on years of first-hand reverse mortgage origination, research into proven third-party referral sources, and extensive interviews with successful reverse mortgage specialists. “We understand that this market segment is quite different from more traditional home lending, and that we can help loan officers tap into a variety of sources for quality leads” explained Jan Schrader, CEO of JSA and a 30 year veteran of the mortgage loan industry. “We immediately recognized that the Mortgage Quest

platform is the ideal way for mortgage professionals to deliver a compelling message, using ‘frequency times reach’ to build name familiarity and, ultimately, a relationship with prospects.
A unique aspect of this marketing program is that it also targets proven third party referral sources, those typically found in the reverse mortgage advisory position such as financial planners, CPAs, and attorneys specialized in estate and tax planning, elder care, etc. Impetus was also added by multiple requests from current Mortgage Quest users in need of compelling reverse mortgage marketing materials” he concluded.

The Mortgage Quest software is designed with a special importing function that allows specialized letters for different market segments to be loaded into the system and called up as part of a process
for each name in the database. Once a contact name is entered and parameters are set up, the follow-up and tracking occurs automatically. For reverse mortgage marketing, contacts are identified by category, such as home owner - prospect for a mortgage, a financial or legal advisor, insurance professional, etc. The software can track and manage thousands of leads in many market segments
simultaneously, and can generate letters and emails directly, or format and forward them to an external printing and mailing service.

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About Market Focus

Market Focus, Inc. is a software development company dedicated to providing innovative products and services for the mortgage industry. Its flagship product, called Mortgage Quest, is the first database marketing system designed specifically for the mortgage industry. First released in 1992, Mortgage Quest has evolved into the one of the most sophisticated database marketing systems available today for the mortgage industry. It contains proven automated marketing strategies, letters and email that generate repeat and referral business from satisfied customers and other business professionals. With over 1818,000 clients in the United States, Canada and New Zealand, Market Focus is a leader in automated database marketing technology. More information is available at www.emarketfocus.com. More information is available at www.emarketfocus.com

About Jan Schrader & Associates

JSA is a training, coaching, and consulting company founded in 2001 which specializes in
market-driven niche strategies for the mortgage industry. JSA trains both individuals and groups of loan officers through live seminars and workshops, tele-seminars and webinars, and with Internet-based modular programs. Course topics include critical positioning, niche and Concentric Marketing©, and over 20 specific niche training modules such as construction, commercial loan and seminar marketing, as well as recruiting skills and techniques for managers.

JSA also provides marketing communications services including newsletters, marketing campaigns and collateral materials. The company hosts “An Hour With The Experts,” a series of tele-seminars featuring interviews with leading industry professionals.